Mphasis, a leading provider of Information Technology (IT) solutions with a focus on cloud and cognitive services, has been officially named as the Digital Consulting Partner for the ICC Men’s Cricket World Cup 2023. This partnership will empower the International Cricket Council (ICC) to harness Mphasis’ extensive global knowledge in delivering advanced and creative digital engagements for cricket enthusiasts worldwide.
The ICC connects with a vast global audience of cricket enthusiasts via its digital channels, prioritizing a fan-centric approach. The Men’s Cricket World Cup will prioritize these fans, offering them an immersive experience like never before on the ICC website and app. This will involve the incorporation of cutting-edge technologies such as VR and web3 to reach out to new audiences. At the core of the ICC’s digital landscape is the ICC Family, providing tens of millions of fans with direct access to exclusive content and unique experiences.
Finn Bradshaw, Head of Digital at the ICC, expressed his enthusiasm, stating, “We are thrilled to have Mphasis join our esteemed roster of partners for the ICC Men’s Cricket World Cup 2023 in India. Our joint focus is on enhancing the digital journey for fans throughout this World Cup. With a truly global audience, this event is expected to be one of the most widely followed sporting spectacles, and we eagerly anticipate harnessing Mphasis’ expertise to elevate the digital experience for cricket enthusiasts worldwide.”
Nitin Rakesh, the CEO and Managing Director of Mphasis, expressed his enthusiasm, saying, “We are truly thrilled to assume the role of the Official Digital Consulting Partner for the ICC Men’s Cricket World Cup 2023. This collaboration not only underscores our dedication to the sport but also signifies our long-term vision to influence the future of cricket technology. Through our close collaboration with the ICC, we aim to push the boundaries of what is achievable in the realm of sports and technology, with a goal to create enduring and valuable experiences for cricket fans across the globe.”